Can Social Media Buy Me a House? Part 1

As a Social Media Strategist I am fascinated by the power of this medium to bring about all sorts of new, unexpected results.

Take the BP oil spill for example. In the past a company like BP completely screws up, screws the environment then white-washes the entire affair through expensive ad campaigns and propaganda. Not so this time. Enter a twitter page that tells us the truth and BAMB! BP is kicked to the curb, made to own up to their mistakes and, essentially (and rightly so) vilified in pretty much every sort of media.

BP is a great example of how the internet and the lightening-fast dissemination of information is changing the way that business is done. In my ever-optimistic brain, I hope that one day the use of social media will hold all companies to a higher standard where “what’s in it for us” becomes “what’s in it for everyone”. But I’m a dreamer :)

I decided that I would offer up my own social media experiment. While I spend most of my time providing value to others and preaching that providing value to the public is the corner-stone to a well-run social media campaign, I will admit that there this experiment was born from a more selfish motive. i.e. to, once again, own my own home.

That said, I think that by setting this up as an authentic, transparent experiment I can provide a great deal of value to others who want to use social media to grow their business or help out their non-profit. The successes and mistakes made over the next few months will be well-documented and should serve as a guide of either what to do or what not to do to gain exposure. (I hope it’s the ‘what to do’ :)

Let’s begin.

Here’s the background story: When I had my 2 daughters, 9 and 12 years ago, I was a stay-at-home mom. I had a small photography business but, for all intents and purposes, I didn’t really work. When my marriage ended 3 years ago I had just lucked in to a great job as a Recruiter for a video game company. Unfortunately the Korean company that owned us shut us down and I was left with, essentially nothing, in the worst economic crisis in my adult life.

We had to sell our house in June of 2009. 6 months before, or after, would have garnered about $50,000 more but we had to sell then and so we took a massive hit. My equity share, after any debts were paid, was $19,000. I bought an $11,000 Volvo and used the rest to pay first and last and a pet deposit on a rented home for my kids and myself.

This story is not unique. Far from it. In the recent economy both in the US and Canada there are hundreds of thousands of people with exactly the same story. I don’t even think it’s a sad story, it’s simply the way things are for many of us and there are many worse stories out there.

In addition to the circumstances that bring most of us to this point (not a bad point, just a point) is the fact that it is very difficult to get back into the housing market on your own, especially with a couple of kids.

The choices about spending become a major focus. Do you put your life on hold, no vacations, no movies, no skiing etc in order to save for a downpayment on a home that costs over 3/4 million dollars? That seems a bit crazy. And it’s not fair to the kids.

Most families, at least in Vancouver, have so many financial obligations it would make your head spin and if having a home is a priority it means that you’ll have to sacrifice those things that make the day-to-day fun like sports teams and summer road trips.

So what’s the answer? Is it time for the upper 10% to start finding ways to support society’s lower 90%? I don’t really know.

So I’m conducting this experiment to find out if there is a way to relieve some of the pressure from this middle class who want to give their kids a head start but don’t want to completely, financially devastate their own future in the process.

I’ll be collecting and publishing ideas that people come up with. One idea I had was an investors group that works with the “client” (that would be someone like me) who chooses a house then they work out a lease-to-own arrangement. That way, rather than paying just rent, the client has that satisfaction of working toward their own goals.

What’s your idea?


9 Responses to “Can Social Media Buy Me a House? Part 1”

  • Katy Says:

    I would love to buy a condo or apartment on a rent to own plan. But the companies I’ve seen that offer this service, they want you to pay them monthly rent plus a 500 payment to go towards owning. I want all my rent money to go towards me building up equity. I’m sure there are developers and rich philanthropists that would like someone to house sit one of their many properties. I could pay rent on a rent to own basis. What do you think?

  • Admin Says:

    I think it’s probably impractical to expect “all” the rent you pay go toward the rent-to-own proceeds but certainly a larger portion could if there were a way to set up a group of philanthropists who felt this a worthy endeavour.
    I’m going to be adding some ideas and comments to the “Can Social Media Buy Me (Us) a Home” this week and see if I can get things more publicized.
    It’s definitely a cool social experiment.
    I think it’s going to work…I just have to get it in front of the right peeps!
    Thanks so much for your note Katy!

  • Omar Ibrahim Says:

    World’s Only FREE HOUSE GIVEAWAY website! Sign-up for a chance to pick a $400,000 house anywhere in Canada! Choose the house, WE PAY FOR IT! Brought to you by http://www.milliondollarden.com team . That’s how social media can buy you a FREE HOUSE

  • Admin Says:

    This is kind of interesting. 3 guys from Toronto have a promotion where you sign up, they put you on their newsletter list and when you choose a home you could win $400k towards its purchase.
    At least that’s how I understand it.
    Mind you, this sort of just gives to those that are already in a position to buy a house outright so I’m not sure it’s exactly the sort of thing I’m promoting here.
    Perhaps the $400k would be better spent helping communities enable their residents to get into the market on a smaller scale??? Thoughts?

  • Omar Ibrahim Says:

    Dear Admin,

    You’re absolutely correct in saying the $400k would be better spent in helping communities getting into the marketplace. You’re right! The idea of giving away a free house way something we thought of about a month ago sitting at Tim Hortons for lunch. Only later on, after tons of feedback from the public did we discover that maybe we should be helping out organizations such as Habitat for Humanity, for example. That’s why, in the near future, we will work together with a reputable organization to help some of the unfortunate people that just need help in this world. But for now, we will giveaway a free house to someone in Canada, as we originally thought of doing! And yes, the $400k would be a credit towards any house in Canada to the winner!

    Omar

  • Admin Says:

    Thanks Omar for clearing that up! Don’t get me wrong, I think it’s a cool idea and I get that you have a business to run.
    It just brought up some ideas for my series here on social responsibility and karmic capitalism.
    I’ll feature you guys in the next post and see what happens :)

  • Omar Ibrahim Says:

    You’re welcome Jacquie!

    And I thank you for your thoughts and opinion. Although the idea may seem quirky and funny, and because it’s a new idea, making the site more meaningful and attractive is what we aim for at the end of the day. Even if it means slightly changing the scope of our business module.
    I really appreciate your offer to feature us in your future post! *two thumbs up with a big smile*
    Looking forward to networking with you!

  • Katy Says:

    What happened to http://milliondollarden.ca? The site is down. Now I can’t register to win my $400,000 house :-(

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